Are you looking to build an online store, but feeling overwhelmed by all the ecommerce platforms out there? You’re not alone — with so many options, it can be hard to know which one is best for your business.
That’s why we’ve compiled this blog post. In this article, we explain why SEO matters when choosing an ecommerce platform, as well as what to look for in terms of features and capabilities. We also share our top three picks for the best ecommerce platforms for SEO.
Why is it important to choose an SEO-friendly ecommerce platform?
The ecommerce platform you use may have a large impact on how easily search engines can index and rank your website. That’s why it’s important to choose an SEO-friendly platform. If you pick an outdated platform that doesn’t allow for certain features, like structured data or 301 redirects, you could hurt your chances at being found on search engines.
The more advanced platforms tend to give webmasters more control over individual pages. Look at how the platform handles URLs, meta descriptions, titles and other elements that Google uses to rank pages. Choosing a fast and mobile friendly platform will also improve your SEO strategy. Finally, look at how secure the platform is, as well as what options it offers for customisation, such as logos and colour schemes.
WooCommerce: The best platform for SEO
WooCommerce might just be the best ecommerce platform out there when it comes to SEO. It’s developed on WordPress, so it already has a great foundation for getting top rankings on search engine results pages (SERPs). Additionally, WooCommerce stores are optimised for mobile devices, which is essential for modern SEO.
Plus, you’ll find that WooCommerce makes technical SEO incredibly easy with its built-in features. For example, it allows you to customise meta descriptions and titles, so you can make sure your pages have the right keywords.
Shopify: Easy to customise and SEO-friendly
With Shopify, you get the ease of use of a hosted platform and it comes with built-in SEO features that make it easy to customise to fit your specific needs. Plus, Shopify is a great choice if you want to scale your business. As you grow, you can upgrade your hosting plan to fit the needs of your growing store.
Shopify is designed with SEO in mind from the start and offers a variety of useful features, including fast loading times, image optimisation, XML sitemaps and more.
BigCommerce: The most popular ecommerce platform
If you’re looking for a well-known and popular ecommerce platform, go with BigCommerce. It’s one of the biggest platforms out there and it offers an easy-to-use interface that makes setting up your store a breeze.
BigCommerce is a seriously fast platform: shop owners can expect page load speeds that are faster than average. It also offers features like meta tags and automatic XML sitemaps, plus the ability to adjust blog permalinks and redirect URLs, both of which are helpful for SEO.
All in all, there is no one-size-fits-all answer to the question: which ecommerce platform is best for SEO? Each platform offers unique features that can be a great fit for businesses of different sizes and needs. However, if SEO is your top priority, then platforms such as Shopify, BigCommerce and WooCommerce are the way to go. You will get the best SEO performance, improved visibility and reach, and the ability to maximise your sales potential.
At Wecommerce Digital, we specialize in the design and growth of online stores. We use the most recent algorithm trends and insights to implement an SEO strategy that will improve your rankings, increase click-through rates, and drive more relevant traffic to your key pages. Visit our website today at wecommercedigital.com!