Ecommerce Course

Additional information


Online, Classrom


March 18th 2023, March 25th 2023

Key Skills You Will Learn

Principles of UX, eCommerce, Inbound and Outbound Channels, Agile Thinking, Customer Experience, Conversion Optimization

This course focuses on providing career-ready education, utilizing a combination of key readings, real-life case studies, and practical toolkits to give you a thorough understanding of the core concepts and effective techniques in eCommerce.


Jellyfish has years of real-world experience creating search engine friendly sites and we’ll teach you the actionable skills you need, in line with our own approach to SEO.

On this one-day SEO course you’ll learn the fundamentals of search engine optimisation and how to create web content that satisfies users, ranks highly on search engines and increases your traffic.

This training course provides an excellent introduction to SEO for beginners and those looking to update their knowledge. You’ll cover all of the basic skills and techniques needed, including on-site and off-site optimisation.

Our Introduction to SEO course is delivered via virtual classroom or at our Training centre in The Shard, London. We also offer private training at a location of your choice or online.

Who should attend:

This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.
For those looking for a deeper level of knowledge, or work directly with SEO or content production, you may wish to consider the intermediate-level courses below as an alternative.

What you’ll learn:

  • How Google evaluates websites, including key ranking factors
  • The fundamentals of content production, including how to research and plan high-quality content
  • Key on-page optimisation techniques, including site structure, internal linking and keyword optimisation
  • Considerations for link earning and practical link building techniques
  • Key elements of technical SEO, including site structure, crawling and indexation and page speed
  • Considerations for link earning and link building techniques

Course Agenda

Introduction to SEO
  • What is SEO and why it’s important
  • The Google SERPs
  • Ranking factors
  • Introducing the three pillars of SEO
Content Creation for SEO
  • How does Google evaluate content?
  • Introduction to EAT
  • Keyword research
  • Basic principles of content development
  • Landscape and competitor analysis
  • Keyword optimisation
Technical SEO Fundamentals
  • Site structure
  • Crawling and indexing
  • Handling duplication
  • Handling crawl errors
  • Page speed
  • Mobile usability test

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