Legal requirements that an online shop must include

Starting an eCommerce business can be an exciting adventure. You’ve got your products, your website is all set up, and you’re ready to start selling. But before you dive headfirst into the world of online retail, there are some legal requirements you need to be aware. In this blog post, we’ll walk you through the essential legal aspects you must include in your online shop to ensure your business runs smoothly and within the boundaries of the law.


Legal Notice

Every online shop must include a legal notice on their website. This notice typically contains information about the business, such as its name, registered office address, VAT number and contact details. It is also important to outline the information your website gathers for its functionality, and explain how this data is managed. The legal notice is crucial, as it allows customers to know who they are dealing with and how to reach you if they have any questions or issues.


Data Protection and Privacy

As an eCommerce business, you’ll be dealing with your customers’ personal information. This means you must have a clear and comprehensive privacy policy that explains how you collect, store, and use this data. Ensure your customers’ privacy is protected by following the General Data Protection Regulation (GDPR) guidelines and obtaining explicit consent for data collection.

Within your privacy policy, you should provide a comprehensive breakdown of the data you retain, its collection methods (such as through cookies), the duration of its storage, procedures for modifying or deleting this information, and the handling of this data by both your company and third-party entities.


Product Information

Accurate and transparent product information is essential for online shops. Ensure that you provide detailed descriptions, prices, and any applicable taxes or fees for your products. This information helps customers make informed decisions and builds trust in your business. Ensuring the accuracy of product information will avoid any legal complications arising from potential misunderstandings or accusations of providing misleading information.


PSD2 Payments

Payment Services Directive 2 (PSD2) is a European regulation that aims to enhance the security of online payments. If your online shop accepts payments, you need to comply with PSD2 requirements. This means including two minimum elements of user authentication to ensure that payments are made securely.

To be PSD2-compliant, your purchase process must also include the following three steps:

  1. Checkout in your online shop
  2. Authorisation of the purchase in the safe environment of the buyer’s bank
  3. Verification of the purchase in the shop


Consent to Communications

Effective communication with your customers is essential. However, you must respect their preferences and privacy. Obtain clear and unambiguous consent from customers regarding email newsletters, promotional offers, and other forms of communication. Ensure you provide an easy way for customers to opt in or out of these communications, in compliance with data protection regulations.


Terms and Conditions

Having comprehensive terms and conditions is vital for setting out the rules of engagement between you and your customers. These terms should cover everything from the ordering process to delivery, warranties, and dispute resolution mechanisms. You need to provide clear information about consumer rights, including the right to cancel orders, return products, and seek refunds.  It’s a good idea to have a legal professional review your terms and conditions, to ensure they are legally sound.


Running an online shop can be a rewarding venture, but it’s essential to navigate the legal landscape to avoid potential issues down the road. By including a legal notice, complying with data protection and privacy regulations, providing accurate product information, adhering to PSD2 payment requirements and having clear terms and conditions, you’ll be on the right track to operate your eCommerce business smoothly and within the bounds of the law. Remember, legal compliance not only protects your customers but also safeguards the future of your business.


WeCommerce Digital is a digital marketing agency specialised in in eCommerce website developmenteCommerce SEO, PPC management and content marketing. We have over 10 years experience developing eCommerce websites and building digital marketing performance from zero to hero! If you want straightforward, honest, and measurable results as well as the opportunity to learn how they were achieved, visit our website today at

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