How product videos will impact your eCommerce sales

In business, it’s better to show, not tell. This adage holds particularly true in the realm of eCommerce. When it comes to showcasing your products online, static images and written descriptions only scratch the surface. In the digital age, consumers are hungry for more interactive and engaging content. This is where product videos step in, playing a pivotal role in influencing purchasing decisions and ultimately boosting eCommerce sales.

 

What is a Product Video?

A product video is a visual representation of your product, providing potential customers with a dynamic and immersive experience. Unlike static images, these videos bring your products to life, allowing viewers to see them in action and gain a better understanding of their features and benefits.

 

Why Are Product Videos Crucial in eCommerce Sales?

Statistics speak volumes: according to a Salsify survey, US online shoppers expect to see six product images and three videos on average when buying a particular product. As online attention spans decrease, businesses must adapt to the changing landscape, ensuring they meet customer expectations.

Here are the most important ways product videos will impact your eCommerce sales:

  1. Enhanced customer understanding: As the saying goes, seeing is believing. Product videos go beyond static images by demonstrating how a product works or fits into a customer’s life. They provide a clearer understanding of size, functionality, and features, reducing uncertainties and increasing customer confidence.
  2. Increased engagement: According to Hyperfine Media, one-third of online activity is spent watching videos. By incorporating product videos on your eCommerce platform, you tap into the massive audience that prefers visual content. Engaged customers are more likely to spend time on your website, increasing the chances of a successful sale.
  3. Conversion boost: Wyzowl reports that 91% of people have watched an explainer video to learn more about a product, and 82% have been convinced to buy a product after watching a video. Product videos, especially those addressing common concerns or demonstrating the product’s value, can significantly influence the purchasing decision, leading to higher conversion rates.

 

Types of Product Videos

  • How-to Video: Ideal for complex products or those with unique features, a how-to video guides customers on product usage. This type of video builds confidence and provides a hands-on understanding, crucial for items like electronic gadgets, kitchen appliances, or DIY tools.
  • Story Video: Story videos add a personal touch to your product, creating an emotional connection with the audience. This is effective for lifestyle products, fashion items, or anything with a narrative that resonates with your target audience.
  • Installation Video: For products requiring assembly or installation, an instructional video can be a game-changer. This type of video is perfect for furniture, home improvement tools, or any product that involves a step-by-step process.
  • Product Performance Video: Showcase your product in action. Whether it’s a high-tech gadget, sports equipment, or beauty products, a performance video highlights the product’s key features and demonstrates its capabilities.
  • Testimonial Video: Harness the power of customer testimonials through video. Featuring satisfied customers sharing their experiences adds authenticity and builds trust. This type is effective for any product, particularly those benefiting from positive user reviews.

 

Final Words

In conclusion, if you’re looking to increase eCommerce sales, investing in product videos is a strategic move. They not only provide a richer shopping experience but also cater to the preferences of the modern online consumer. In the digital marketplace, where competition is fierce and attention spans are fleeting, showcasing your products through compelling videos can make all the difference.

 

Wecommerce Digital is a digital marketing agency specialised in in Ecommerce website developmentEcommerce SEO, PPC management and content marketing. We have over 10 years experience developing Ecommerce websites and building digital marketing performance from zero to hero! If you want straightforward, honest, and measurable results as well as the opportunity to learn how they were achieved, visit our website today at wecommercedigital.com.

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