You’ve probably heard of Google Ads, but what are they exactly and how can they help you promote your website? We’re here to explain! Let’s dive into all the ways this amazing platform can benefit your business.
What is Google Ads?
Google Ads (formerly known as Google AdWords) is a paid online advertising platform developed by Google. It allows businesses to create and run ads on the Google search engine, YouTube, partner websites, and mobile apps. By using Google Ads, you can connect directly with potential customers who are searching for what your business offers.
How does Google Ads work?
Google Ads works by targeting relevant keywords that people use when searching for products and services similar to yours. When someone uses those keywords in their search query, your ad may appear at the top of their search results page, or on other websites or mobile apps that display Google Ads. When someone clicks on your ad, they will be taken directly to your website.
How much does Google Ads cost?
Google Ads operates on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. The cost per click (CPC) can vary based on factors such as your industry, keywords, ad placement, and competition. Generally speaking, avarage CPC ranges from £0.48 to £1.95 per click.
To determine your budget for Google Ads, you should consider your business goals, target audience, and competition. It’s important to set a realistic budget and continually monitor and adjust your ad campaigns to optimise performance and ensure you’re getting the most out of your investment.
The benefits of using Google Ads
Google Ads is a powerful tool that can benefit your business in numerous ways. Here are some ways that Google Ads can help your website:
- Increased visibility: Google Ads can increase your website’s visibility by placing your ads at the top of SERPs. This means that when someone searches for keywords related to your business, they will see your ad first.
- Targeted advertising: With Google Ads, you can target specific audiences based on factors such as location, interests, and demographics. This ensures that your ads are seen by people who are most likely to be interested in what you have to offer.
- Measurable results: With Google Ads, you can track the performance of your ads in real-time. This allows you to see which ads are performing well and adjust your strategy accordingly.
- Increased brand awareness: Google Ads is effective for increasing brand awareness. The ads can provide data on customer behaviour and lead to partnerships and influencer marketing. Understanding your audience’s behaviour is crucial for effective digital marketing strategies.
Google Ads is an invaluable tool for any business looking to increase their visibility online and reach new customers. With its powerful targeting capabilities, it can help you get in front of the right people at the right time and turn them into loyal customers. If you’re not already taking advantage of this platform, now is the perfect time to get started!
At Wecommerce Digital, we specialize in the design and growth of online stores. We have over 10 years experience developing ecommerce websites and building digital marketing performance from zero to hero! If you want straightforward, honest, and measurable results as well as the opportunity to learn how they were achieved, visit our website today at wecommercedigital.com.