Finily, a brand new family-owned fashion brand from London was created with the aim of providing cutting-edge trainers that are both comfortable and affordable. Their unique designs and limited-edition production give their customers a sense of exclusivity.

Their mission is to provide customers with the best possible experience, offering innovative products that are always on trend. They believe in quality over quantity, and this is reflected in their commitment to using only the finest materials in their products.


Operating without a website was a significant obstacle for Finily. Despite trying to distribute their sneakers to smaller shops, the team was unable to make any real progress. They needed a solution that could help them increase brand awareness, sales and get back on track.

Finily was looking for a solution that would offer an ecommerce functionality, but also be integrated with a 3rd party fulfillment and accounting services. They wanted a solution that was easy to use. The team was impressed our commitment to customer service and support, which was a major factor in their decision to work with Wecommerce Digital.






Shopify Website Development


Content Marketing


Our Solutions

To overcome their challenges, Finily turned to us. We provided the team with a brief for a Shopify webite. This allowed the team to use the best in class ecommerce functions and to scale easily. With Shopify, Finily was able to build their brand further.

The team was impressed with the UX of the website, the 3rd party integrations and how they been developed. Shopify was easy to use and integrate into their existing processes, which was a major factor in the company’s success.

Main Goals

Up and run eCommerce website with convenient UI

Admin interface for call center, marketers, category managers

Integrate with 3rd party fulfillment solutions

Integrate with Amazon and TikTok

Generate organic traffic via SEO

Website Core Functionalities

  • Ecommerce
  • Logistic system
  • Payment integration via Shop Pay, Google Pay, PayPal, Klarna
  • 3rd party shipping integration


Once new website was implemented, Finily was blown away by the results. In just 1 month, the team saw a significant improvement in website users and conversions. Conversion rate increased by 50%, which was a clear indication that their efforts were paying off.

They were impressed with the new website developed by us. Our team provided exceptional support throughout the implementation process, which was a major factor in the company’s success.

Thanks to Wecommerce Digital, Finily was able to successfully launch their new website. The company is now having exciting plans for the future, and they have no plans to look back. They are grateful for the help Wecommerce provided and are confident in their ability to future success.

We were skeptical at first, but Wecommerce Digital has exceeded all of our expectations. The results speak for themselves, and we're thrilled with what we've been able to accomplish. We're confident that Wecommerce Digital will continue to play a big role in our success moving forward.
Atif Mohammed
Managing Director, Finily