Conro Electronics
Introduction
Conro Electronics has been the leading material and tool supplier to the electronics manufacturing industry in the UK for the past 20 years.
Authorized distributors of leading brands worldwide, such as Humiseal (conformal coating), Indium Corporation (solders and fluxes), Henkel Loctite (adhesives and sealants), Metcal (soldering systems) and more. They have more than 100 different brands and offer more than 5,000 parts.
Challenges
Prior to partnering with Conro Electronics, they managed their web presence themselves with a web development agency through a simple catalog website.
They wanted to transform their website into a web store and to generate more traffic through SEO, content marketing and paid advertising in the hopes of business development. The biggest challenge was to build up a go-to ecommerce store and brand for manufacturing supplies.
Industry
Manufacturing
Location
UK
Involvement
Ecommerce Website Development
SEO
Content Marketing
PPC Management
Visit
Our Solutions
Wecommerce Digital has developed a whole new mobile responsive site for them and improved traffic in many differnt ways. The development lasted for 3 months and the site was launched in January 2021.
We’ve created a comprehensive digital marketing strategy that combines SEO, PPC advertising, content marketing, and conversion rate optimization. The strategy has been under implementation since then and has helped them identify the path and tasks that will help them progress.
Since the launch of the site and the beginning of the strategy, the users of the site increased by 5x and the revenue increased by 50% from ecommerce. The number of various inquiries and requests for quotations has also multiplied, so the improvement can be felt.
Main Goals
Up and run eCommerce website with convenient UI
Admin interface for call center, marketers, category managers
Integration with Sage 50 internal ERP system
Generate organic traffic via SEO
Generate paid traffic via Google Ads and Bing
Website Core Functionalities
- Ecommerce
- Logistic system
- Payment integration via Stripe
- 3rd party shipping integration
- Warehouse control and accounting integration
Results
Thanks to our comprehensive strategy, the following results been achieved:
- +50% increase in ecommerce revenue year on year
- +500% increase in organic users month on month
Organic traffic via SEO:
- + 50% increase in the number of monthly visitors
- + 100% time spent on the page
- + 38% conversion rate increase
Keyword performance:
- 9 keywords in the top 3
- 44 keywords in the top 10
- 67 keywords in the top 20
- 88 keywords in the top 100
This is due to more relevant users on the site, higher rate of engagement, decreased bounce rate, and increased conversion rate.
