Conro Electronics


Conro Electronics has been the leading material and tool supplier to the electronics manufacturing industry in the UK for the past 20 years.

Authorized distributors of leading brands worldwide, such as Humiseal (conformal coating), Indium Corporation (solders and fluxes), Henkel Loctite (adhesives and sealants), Metcal (soldering systems) and more. They have more than 100 different brands and offer more than 5,000 parts.


Prior to partnering with Conro Electronics, they managed their web presence themselves with a web development agency through a simple catalog website.

They wanted to transform their website into a web store and to generate more traffic through SEO, content marketing and paid advertising in the hopes of business development. The biggest challenge was to build up a go-to ecommerce store and brand for manufacturing supplies.






Ecommerce Website Development


Content Marketing

PPC Management


Our Solutions

Wecommerce Digital has developed a whole new mobile responsive site for them and improved traffic in many differnt ways. The development lasted for 3 months and the site was launched in January 2021.

We’ve created a comprehensive digital marketing strategy that combines SEO, PPC advertising, content marketing, and conversion rate optimization. The strategy has been under implementation since then and has helped them identify the path and tasks that will help them progress.

Since the launch of the site and the beginning of the strategy, the users of the site increased by 5x and the revenue increased by 50% from ecommerce. The number of various inquiries and requests for quotations has also multiplied, so the improvement can be felt.

Main Goals

Up and run eCommerce website with convenient UI

Admin interface for call center, marketers, category managers

Integration with Sage 50 internal ERP system

Generate organic traffic via SEO

Generate paid traffic via Google Ads and Bing


Website Core Functionalities

  • Ecommerce
  • Logistic system
  • Payment integration via Stripe
  • 3rd party shipping integration
  • Warehouse control and accounting integration


Thanks to our comprehensive strategy, the following results been achieved:

  • +50% increase in ecommerce revenue year on year
  • +500% increase in organic users month on month

Organic traffic via SEO:

  • + 50% increase in the number of monthly visitors
  • + 100% time spent on the page
  • + 38% conversion rate increase

Keyword performance:

  • 9 keywords in the top 3
  • 44 keywords in the top 10
  • 67 keywords in the top 20
  • 88 keywords in the top 100

This is due to more relevant users on the site, higher rate of engagement, decreased bounce rate, and increased conversion rate.

Wecommerce Digital created an outstanding e-commerce website for ConRo. They were professional, attentive, and went above and beyond to optimize the site for search engines and improve user experience. The end result was a highly functional and visually stunning website that has helped increase online sales and grow our business. I highly recommend this team for any web development project.
Conor Ash
Business Development Director, Conro Electronics