In Part 1 of our guide, we’ve covered the first five essential SEO metrics. Now, let’s dive into the remaining ones. These metrics focus on your site’s technical health, authority, and overall performance. By keeping an eye on these, you’ll ensure your SEO strategy stays on track and delivers results.
6. Indexed Pages
Indexed pages are the number of your website’s pages that search engines recognise and include in their search results. More indexed pages generally mean greater potential to rank for keywords, but quality matters more than quantity. Your pages need to be indexed for them to appear in SERPs, but not every page belongs in the index—some are better left out. Regularly review which pages are indexed and optimise them to maximise their visibility.
7. Index Coverage Errors
Related to the previous metric, index coverage errors occur when search engines struggle to index your pages correctly. They can range from crawl issues to pages blocked by robots.txt files. Keeping track of index coverage errors ensures your content isn’t being overlooked. Use tools like Google Search Console to monitor and resolve these issues quickly.
8. Backlinks
Backlinks (links from other websites that point to your site) are one of the strongest indicators of a website’s authority. A healthy backlink profile shows search engines that your content is trustworthy and relevant. Focus on building quality backlinks from reputable sites, as this will improve your rankings and drive more organic traffic. Additionally, diversify your backlink sources to create a natural link profile that search engines favour.
9. Core Web Vitals
Core Web Vitals are technical SEO metrics for evaluating user experience. They focus on page load speed, interactivity, and visual stability. Google uses CWV as a minor ranking factor, meaning that a site that performs well in these areas is more likely to rank higher in search results. Use PageSpeed Insights or Lighthouse to measure and optimise your Core Web Vitals.
The three Core Web Vitals metrics are:
- Largest Contentful Paint (LCP) – Measures the load time of the single largest visible element in the viewport.
- First Input Delay (FID) – Tracks interactivity speed: the time from when a user first interacts with your page to when the page responds.
- Cumulative Layout Shift (CLS) – Measures the visual stability of the page layout.
10. Website Health Metrics
This umbrella term covers a variety of technical SEO factors, including site speed, mobile-friendliness, and security. A healthy website is essential for maintaining user trust and search visibility. Regular audits ensure your site remains in tip-top shape and avoids penalties.
Conclusion
The second set of SEO metrics—indexed pages, index coverage errors, backlinks, Core Web Vitals, and website health metrics—rounds out your toolkit for tracking and improving performance. Together, these 10 SEO metrics provide a comprehensive view of your site’s strengths and areas for growth. Monitor them consistently to stay ahead of the competition!
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